Checkthis out…. Middle column talks about Breast feeding
Plenty of Babes, But No Booze At Some BYOB Parties
Source: AOL News
(July 23) — The parties are strictly BYOB. But the place will be littered with babes, without any alcohol in sight.
That’s because these are BYOBoobz parties — yes, as in mammary glands. And the home parties are designed to give support, guidance and a few free goodies to new breast-feeding moms, as part of a mission to help them overcome the “booby traps” associated with nursing.
Sponsored by the nonprofit group “Best for Babes,” the parties launching this fall were developed in response to a party promotion earlier this year by the formula giant Nestle. Those parties, promoted in the spring on the website houseparty.com, included giveaways for new parents that breastfeeding advocates feared violated international formula marketing standards.
The discussion moved from blogs to Facebook pages, including the fan page of Best for Babes, where, not surprisingly, followers quickly criticized the Nestle party.
“A lot of people were dismayed about these house parties out there promoting unhealthy feeding choices. People talked about boycotts and nurse-ins,” Best for Babes co-founder Bettina Forbes told AOL News in an interview.
“But then someone mentioned having breast-feeding parties and someone else chimed in with the BYOB idea. We wanted to do something really fun, so this fit perfectly.”
Best for Babes added the z, trademarked the name and approached sponsors for giveaways and support. The parties will launch in New York on Sept. 29 at Deva Spa in SoHo, Forbes said. Then the home party kits will be available for new moms, lactation consultants and others to host throughout the country.
“We’re interested in doing something nonjudgmental, something fun, something party-style. And that’s exactly what we’re doing. We’re giving breast-feeding a makeover,” Forbes said in a telephone interview from the International Lactation Consultant Association’s 25th anniversary conference in San Antonio, Texas.
“The young moms out there, they’re attracted to humor and the inside joke. This is something they can relate to — something fun that celebrates the whole joy of breast-feeding and changes the stereotype.”
Forbes is quick to add that breast-feeding isn’t always about joy and bonding and all that beautiful stuff, and that one “booby trap” her organization wants to change is the notion that because breast-feeding is natural it is also easy.
“The truth is, it can be difficult and it’s messy, and you’re dealing with things like leaky boobs. But that’s part of life, the way anything is. We want to make it real, not a Hallmark card. But not impossible either.”
The home party kit is being developed with input from Facebook fans, and Forbes hopes it will also include local resources that are “babe-worthy,” or in keeping with the Best for Babes mission of supporting breast-feeding without guilt. The kit also will include information for moms who are unable to breast-feed — but rather than formula, the information will focus on obtaining “donor milk” from breast-feeding moms, she said.
The party kit was modeled after the Healthy Home party kit developed by the Healthy Child, Healthy World project to help parents keep their homes free of toxins, Forbes said. The BYOBoobz kit will include “goodie bags, swag stuff and lots of fun,” she noted.
“But really important: It will include evidence-based factual information about how to deal with the booby traps. No myths will be perpetuated at these parties — it will all be factual, evidence-based information.”
A Nestle spokesman told AOL News by e-mail that he had no immediate comment.
Game-Changing Breastfeeding Ad in USA Today
Dear Friend:
The United States Breastfeeding Committee (USBC) is proud to be a participant in the Best for Babes Foundation’s release of a unique new breastfeeding ad in a special Pregnancy Wellness Report inserted in USA Today last month in the greater metropolitan areas of Los Angeles, Chicago, and New York. According to USBC Board Chair Dr. Joan Younger Meek, “The Board of USBC was enthusiastic about supporting an ad in the mainstream media that would reach a large target audience with the message that mother’s milk is a miracle. We know that women need greater support in hospitals, in the workplace, and in their communities to be successful in providing their milk for their babies, overcoming obstacles to breastfeeding, and reaching their breastfeeding goals. This ad helps to spread that message.”
According to the ad, the real miracle isn’t the bra, but mothers, and their ability to make milk for their own and others’ babies. USBC joins Best for Babes in urging ALL parents to get the right support to navigate the “Booby Traps”–the cultural and institutional barriers that keep mothers from making informed feeding decisions and carrying them out. “Most moms want to breastfeed, and don’t realize how they are being undermined by the very institutions that should be helping them. Whether they breastfeed for two weeks, two months, two years, or not at all, they deserve to achieve their personal goals,” says Best for Babes Co-Founder Bettina Forbes.
The ad is the first of its kind that aims to raise awareness of the “WHO Code”–the World Health Organization’s International Code of Marketing of Breast-milk Substitutes. It directs parents to hospitals, doctors, employers, and resources that are WHO Code compliant. “Most parents don’t know that the WHO Code was created to protect a parent’s right to make an informed feeding decision at one of the most vulnerable and precious times of their lives–the birth of a child, explains USBC member representative Marsha Walker, a leading expert on WHO Code compliance. “The aggressive marketing of artificial human milk substitutes has been shown to undermine breastfeeding intention and success, and parents should be careful about where they turn for breastfeeding support.” The ad also acknowledges breastfeeding industry companies such as Evenflo, Numom Nutrition, 60 Second Parent, Pumpease, My Baby Experts, Earth Mama Angel Baby, My Milkies, and Be Nice that are WHO Code compliant and support Best for Babes’ mission to beat the “Booby Traps” and change the cultural perception of breastfeeding.
The Best for Babes Foundation was established in 2007 to fight the barriers to breastfeeding, and to give breastfeeding a makeover by using mainstream marketing and branding. The Best for Babes ad series is eye-catching, fun, and positive–designed to cheer on, coach, and celebrate moms. “We want moms to have an awesome, empowering breastfeeding experience, ” says Best for Babes Co-Founder Danielle Rigg. “All parents want what’s best for their babies. They deserve support and resources, and those who can’t breastfeed deserve access to the next best substitute: pasteurized, screened human milk from a registered donor milk bank.”
View the ad OR download the full Pregnancy Wellness Report.
United States Breastfeeding Committee
2025 M Street, NW, Suite 800
Washington, DC 20036
Phone: 202/367-1132
Fax: 202/367-2132
E-mail: office@usbreastfeeding.org
Web: www.usbreastfeeding.org
The United States Breastfeeding Committee (USBC) is an independent nonprofit coalition of 41 nationally influential professional, educational, and governmental organizations. Representing over half a million concerned professionals and the families they serve, USBC and its member organizations share a common mission to improve the Nation’s health by working collaboratively to protect, promote, and support breastfeeding. For more information about USBC, visit www.usbreastfeeding.org.
Breastfeeding Is ‘Creepy’, Says Parenting Magazine
Source:http://www.guardian.co.uk/lifeandstyle/2010/jun/27/breastfeeding-is-creepy-outrage
Mother & Baby’s deputy editor, Kathryn Blundell, shocks mums and midwives with pro-formula milk confession
An article describing breastfeeding as “creepy”, written by the deputy editor of a leading parenting magazine, has caused widespread outrage on the internet and prompted protests to the Press Complaints Commission.
Under the headline “I formula fed. So what?”, Kathryn Blundell says in this month’s Mother & Baby that she bottlefed her child from birth because “I wanted my body back. (And some wine)… I also wanted to give my boobs at least a chance to stay on my chest rather than dangling around my stomach.”
She goes on to say: “They’re part of my sexuality, too – not just breasts, but fun bags. And when you have that attitude (and I admit I made no attempt to change it), seeing your teeny, tiny, innocent baby latching on where only a lover has been before feels, well, a little creepy.”
She concedes that “there are all the studies that show [breastfeeding] reduces the risk of breast cancer for you, and stomach upsets and allergies for your baby. But even the convenience and supposed health benefits of breast milk couldn’t induce me to stick my nipple in a bawling baby’s mouth.”
She continues: “I don’t think I’m the only one, either – only 52% of mums still breastfeed after six weeks. Ask most of the quitters why they stopped and you’ll hear tales of agonising three-hour feeding sessions and – the drama! – bloody nipples. But I often wonder whether many of these women, like me, just couldn’t be fagged or felt like getting tipsy once in a while.”
The shockingly frank article has reignited the breast-versus-bottle debate. The Department of Health recommends that babies are fed only breast milk for the first six months of life – an aspiration achieved by only one in 100 UK mothers. Many women who are unable to breastfeed or who choose to use formula milk say they are made to feel guilty or inadequate by an increasingly vociferous pro-breastfeeding lobby.
Blundell’s piece has electrified parenting websites and six people have complained to the PCC. Many are furious at the anti-breastfeeding message being sent out by a journalist in a senior position at a magazine read by new mothers. Others are more angry at the tone of the article and the reasons the author cites for not breastfeeding, rather than the fact that it is pro-bottle feeding.
A campaign group supported by nearly 500 people has been set up on the social networking site Facebook calling on Blundell to apologise. One member wrote: “As a formula-feeding mum who was unable to breastfeed, I am left wondering whether, thanks to this piece, people who see me giving my baby a bottle may assume that I am doing so because I could not be fagged to breastfeed/found the idea ‘creepy’.”
The article also attracted hundreds of comments on the Mumsnet website. One mother posted: “Even if it is intended to be tongue-in-cheek, you can imagine it having a bad effect on someone who’s feeling vulnerable postnatally and struggling with breastfeeding.”
On the pro-breastfeeding website Lactivist, one woman wrote: “This surely cannot be allowed, for a woman in her position to be so unapologetically negative regarding breastfeeding and generally spreading misinformation.”
Another wrote on Clothnappytree.com: “While breastfeeding numbers are so low, a magazine targeting new mums should not be printing an article that is anti-breastfeeding. It is completely unsupportive.”
Not all postings were unsympathetic to Blundell. One contributor to The Midwife Sanctuary, a website for midwives, wrote: “There are quite a few women that feel like this and are feeling alienated because of it. Not every mother has the urge to breastfeed and that doesn’t make them less of a mother.”
Mother & Baby has received scores of letters and emails in praise of the piece. Reader Emma Dwight emailed: “I love your article! Not only does it completely sum up the minds of us formula-feeding mothers, but does it with humour and respect for those breastfeeders too.”
Miranda Levy, the magazine’s editor, said: “Mother & Baby is a constant and vocal supporter of breastfeeding.”
Of Blundell’s article, she said: “This was her personal experience, and has a place in the debate. We have been inundated by emails applauding her ‘refreshing’ point of view: we have made readers feel ‘normal’ and less of a ‘failure’ for not managing to breastfeed – a situation which is incredibly common.
“The way you feed your baby is not a moral issue and at Mother & Baby we seek to support all new parents in what is a glorious, but often difficult and emotional, time.”
Survey of Domperidone and Metoclopramide Use in Breastfeeding Mothers
|
|||
|
“Latching On” Movie
June 23, 2010
New film, “Latching On,” explores the politics of breastfeeding
A new film out by an Academy Award nominated filmmaker Katja Esson takes on the politics, culture, and economic forces influencing breastfeeding in the U.S. After seeing her sister breastfeed without incident in Germany, Esson returned to the U.S. and found the culture much less welcoming. This gave rise to the film, Latching On.
I thought you’d enjoy the trailer, below. And for those of you in New York City, there will be a free screening on June 30th at the Tribeca Film Center.
Breast is Best Movie Trailer
Breast Is Best Trailer
“Like so many other professionals on the blog-sphere, I am very geeked about this film:”
“Doula-la, Rixa, Kathy, and Stork Stories, to name just a few, all said it already. So, simply go to their blogs to read some great information on why skin-to-skin and immediate nursing on the OR table is still a valid option for cesarean mamas.’
Why to Boycott Supplements in Baby Formula
Source: The Atlantic
If you don’t have a small baby, or if your baby is breastfed (and see note at the end of this post), you no doubt are missing the furor over “functional” ingredients that companies have been adding to infant formulas.
DHA (an omega-3 fatty acid) came first. As I discuss in my book What to Eat, infant formula companies could not wait to add it. They knew they could market it on the basis of preliminary evidence associating DHA with visual and cognitive benefits in young infants. Although evidence for long-term benefits is scanty, the companies also knew that they could charge higher prices for formulas containing DHA.
The FDA approved the use of DHA in infant formulas on the grounds that it is safe, but did not require the companies to establish that DHA makes any difference to infant health after the first year. Because of its marketing advantage, virtually all infant formulas now contain DHA. Surprise! They also cost more.
Companies now want to add other ingredients, such as prebiotics, probiotics, lutein, lycopene, and betacarotene, which also can be marketed as healthier and at higher prices.
In response, the Center for Budget and Policy Priorities (CBPP) has issued a report (PDF) on the lack of evidence for the benefits of functional ingredients and the substantial harm they will cause to the economic viability of the WIC program, the USDA’s assistance program for low-income mothers and children.
WIC buys about half the infant formula sold in the United States each year. WIC is not an entitlement program, meaning that the number of participants is limited by available funding (a GAO report explains how this works—click here for a PDF).
As pressure mounts to limit federal discretionary spending, it is critical to ensure that WIC not spend funds on foods with functional ingredients that do not deliver clinically significant benefits. WIC spent approximately $850 million on infant formula last year, and a recent USDA study found that more than ten percent of that spending ($91 million annually) is attributable to higher-priced formulas with functional ingredients. Under current law, the additional cost to WIC of providing foods with these ingredients is likely to grow substantially as such foods proliferate.
As the report explains, formula companies do not have to demonstrate that the added—and more expensive—ingredients do any good:
There is no mechanism within the national WIC program that requires USDA to review the research evidence on the claimed benefits of these functional ingredients or to base decisions about whether to offer foods containing such ingredients on their benefits and the specific needs of WIC participants. Currently, instead, infant formula manufacturers themselves decide whether WIC offers infant formulas with new functional ingredients, while state WIC programs decide whether WIC should offer other foods with such ingredients.
As I keep saying, functional foods (and ingredients) are about marketing, not health. If companies are going to add functional ingredients—and charge higher prices—they need to have some convincing scientific evidence to back up their claims.
Postscript: Laurie True of the California WIC program writes:
Congressman George Miller, chair of the House Education and Labor Committee, is writing the bill that reauthorizes the WIC Program this week. He should include a provision requiring independent scientific review of the efficacy of these “functional ingredients” before USDA allows them in WIC foods and infant formula.
Note: Lori Dorfman sends a Berkeley Media Studies Group issue paper (PDF) on how to advocate for hospitals and workplaces to make it easier for moms to breastfeed.
Breastfeeding News – June 2010
Why to Boycott Supplements in Baby Formula
|
Talking about Breastfeeding: Why the Health Argument Isn’t Enough.
http://bmsg.org/pub-issues.php
Human milk causes different gene expression in the gut.
http://www.biotechniques.com/news/Breast-milk-or-formula-scientists-investigate-the-debate/biotechniques-296307.html?utm_source=BioTechniques+Newsletters+%26+e-Alerts&utm_campaign=031201a3b7-BioTechniques_Weekly&utm_medium=email
Help!! Nestle defends its ‘protect’ baby milk marketing scam
You probably know about the Nestle boycott and the way Nestle pushes its baby milk around the world.
Nestle’s latest global strategy is to promote its baby milk with the claim that it ‘protects’ babies, even though it knows babies fed on it are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. Nestle is claiming it baby milk aids brain and eye development and supports the immune system. It has added prominent, colourful logos to product labels in 120 countries, undermining the obligatory ‘breastmilk is best for babies’ warnings that the boycott campaign helped to bring in.
Nestle’s claims do not stand up to scrutiny and break the international marketing standards Nestle says it supports.
According to UNICEF: “Improved breastfeeding practices and reduction of artificial feeding could save an estimated 1.5 million children a year”. As UNICEF, the World Health Organisation, governments and health campaigners try to spread the message that breastfeeding protects babies, Nestle is using its massive resources to try to convince mothers and health workers that its baby milk ‘protects’.
For further information and a message that takes ONE MINUTE to send to Nestlé, see:
http://info.babymilkaction.org/news/campaignblog260510
Babies Know…
was produced to address a number of relevant breastfeeding topics and is an excellent resource for staff in-service as well as parent education. The DVD uses clear messages, excellent visuals and testimonials from everyday parents to ensure Australian families can relate with it. The DVD is being sold for $35 a single copy and $30 each for orders of two or more copies. A $3.00 postage and handling fee also applies. All profits from the sale of the DVD will be used to fund the new Mother’s Milk Bank and other lactation services at Royal Brisbane & Women’s Hospital. To order the DVD, simply complete the attached order form and order online at the Foundation’s website, www.rbwhfoundation.com.au and go to the merchandise section under ‘Support Us’.
HUMAN MILK BANKING: Moving forward
Seminar & Workshop 7th & 8th August 2010, Mercure Resort Hunter Valley, Hunter Valley Gardens, NSW, Australia
NICE launches new Neonatal Jaundice Guidelines
New guidelines for the management of babies with jaundice have been published by NICE. The guideline covers information that should be provided for parents, anticipating which babies are more likely to become significantly jaundiced, and the testing for and management of the condition. It is notable that “mothers intention to exclusively breastfeed” is listed as a risk factor, however the guideline highlights the importance of reassurance of parents to support continued breastfeeding, ensuring additional checks to exclude excessive jaundice, provision of lactation support and support for continued breastfeeding should treatment be needed. http://guidance.nice.org.uk/CG98
Primary care interventions to promote breastfeeding.
Meyers D, Camp M.
Am Fam Physician. 2010 May 15;81(10):1273.
Equipping bottle-feeding mothers with the facts about formula.
[No authors listed]
Pract Midwife. 2010 Apr;13(4):31-2.
‘Too scary to think about’: First time mothers’ perceptions of the usefulness of antenatal breastfeeding education.
Craig HJ, Dietsch E.
Women Birth. 2010 May 19;. [Epub ahead of print]
Inhibition of Human Immunodeficiency Virus Type 1 by Lactic Acid Bacteria from Human Breastmilk.
Martín V, Maldonado A, Fernández L, Rodríguez JM, Connor RI.
Breastfeed Med. 2010 May 22;. [Epub ahead of print]
Adherence to feeding guidelines among HIV-infected and HIV uninfected mothers in a rural district in Uganda.
Babirye JN, Nuwaha F, Grulich AE.
East Afr Med J. 2009 Jul;86(7):337-43.
Delayed introduction of solid feeding reduces child overweight and obesity at 10 years.
Seach KA, Dharmage SC, Lowe AJ, Dixon JB.
Int J Obes (Lond). 2010 May 25;. [Epub ahead of print]
Neonatal period: linking best nutrition practices at birth to optimize maternal and infant health and survival.
Lutter CK, Chaparro CM.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S215-24.
Integrating maternal, infant, and young child nutrition: report on the ten year strategy Infant and Young Child Nutrition (IYCN) Working Group October 2008 workshop.
Zehner ER.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S190-6.
Maternal, infant, and young child nutrition: combining efforts to maximize impacts on child growth and micronutrient status.
Dewey KG, Huffman SL.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S187-9.
Women’s breastfeeding experiences following a significant primary postpartum haemorrhage: A multicentre cohort study.
Thompson JF, Heal LJ, Roberts CL, Ellwood DA.
Int Breastfeed J. 2010 May 27;5(1):5. [Epub ahead of print]
The Google news effect: did the tainted milk scandal in China temporarily impact newborn feeding patterns in a maternity hospital?
Seror J, Amar A, Braz L, Rouzier R.
Acta Obstet Gynecol Scand. 2010 Jun;89(6):823-7.
Perpetuating “scientific motherhood”: infant feeding discourse in parents magazine, 1930-2007.
Foss KA.
Women Health. 2010 May;50(3):297-311.
Breastfeeding and weaning practices among Hong Kong mothers: a prospective study.
Tarrant M, Fong DY, Wu KM, Lee IL, Wong EM, Sham A, Lam C, Dodgson JE.
BMC Pregnancy Childbirth. 2010 May 29;10(1):27. [Epub ahead of print]
alpha-Lactalbumin-enriched and probiotic-supplemented infant formula in infants with colic: growth and gastrointestinal tolerance.
Dupont C, Rivero M, Grillon C, Belaroussi N, Kalindjian A, Marin V.
Eur J Clin Nutr. 2010 Jun 2;. [Epub ahead of print]
Report from the 5th IAS Conference on HIV Pathogenesis Treatment and Prevention. Maternal ART reduces transmission of HIV through breast-feeding.
Fienberg J.
AIDS Clin Care. 2009 Oct;21(10):79-80.
The history of infant nutrition.
Castilho SD, Barros Filho AA.
J Pediatr (Rio J). 2010 May-Jun;86(3):179-88.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20520922
Childcare use and inequalities in breastfeeding: findings from the UK Millennium Cohort Study.
Pearce A, Li L, Abbas J, Ferguson B, Graham H, Law C.
Arch Dis Child. 2010 Jun 7;. [Epub ahead of print]
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20530145
Successful management of short gut due to vanishing gastroschisis – case report and review of the literature.
Khalil A, Gillham J, Foresythe L, Harding R, Johnston T, Wright C, Morabito A.
Ann R Coll Surg Engl. 2010 Jun 7;. [Epub ahead of print]
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20529453
Shared Principles of Ethics for Infant and Young Child Nutrition in the Developing World.
Singh JA, Daar AS, Singer PA.
BMC Public Health. 2010 Jun 8;10(1):321. [Epub ahead of print]
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20529339
Infant Nutrition in Saskatoon: Barriers to Infant Food Security.
Partyka B, Whiting S, Grunerud D, Archibald K, Quennell K.
Can J Diet Pract Res. 2010 Summer;71(2):79-84.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20525419
|
|
|
|
New and updated indicators for assessing infant and young child feeding.
Daelmans B, Dewey K, Arimond M.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S256-62.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20496619
Strengthening actions to improve feeding of infants and young children 6 to 23 months of age: summary of a recent World Health Organization/UNICEF technical meeting, Geneva, 6-9 October 2008.
Daelmans B, Mangasaryan N, Martines J, Saadeh R, Casanovas C, Arabi M.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S236-8.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20496617
Scaling up protection, promotion, and support of breastfeeding at the community level.
Casanovas C, Saadeh R.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S230-5.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20496616
Implementing and revitalizing the Baby-Friendly Hospital Initiative.
Saadeh R, Casanovas C.
Food Nutr Bull. 2009 Jun;30(2 Suppl):S225-9.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20496615
Protecting children takes more will than resources: José Juan Ortiz, UNICEF representative in cuba. Interview by Conner Gorry.
Ortiz JJ.
MEDICC Rev. 2010 Spring;12(2):10-2.
Link: http://www.ncbi.nlm.nih.gov:80/entrez/query.fcgi?cmd=Retrieve&dopt=Abstract&db=PubMed&list_uids=20486408
Chocolate Toddler ‘Formula’ Pulled After Sugar Uproar
In continuation of the article we earlier posted, this a follow-up article on the Chocolate Formula
















